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Free trials are dying in SaaS B2B businesses
Expectations are evolving for SaaS products and so should you
Jul 5, 2024
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anup surendran
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Enchanting - Product Marketing & Growth for Startups
Free trials are dying in SaaS B2B businesses
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June 2024
How to make money with Data?
Exhaustive list of pricing strategies and mental models for data assets
Jun 12, 2024
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anup surendran
1
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Enchanting - Product Marketing & Growth for Startups
How to make money with Data?
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How to scale your Product team with Product Ops
Scaling product teams is not easy.
Jun 4, 2024
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anup surendran
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Enchanting - Product Marketing & Growth for Startups
How to scale your Product team with Product Ops
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May 2024
Google Leak Reveals Ranking Secrets
For those who care about having a strong inbound engine
May 29, 2024
•
anup surendran
1
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Enchanting - Product Marketing & Growth for Startups
Google Leak Reveals Ranking Secrets
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The Positioning Anchors for SaaS products
Hierarchy for brand focused positioning vs Acquisition focused positioning
May 7, 2024
•
anup surendran
1
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Enchanting - Product Marketing & Growth for Startups
The Positioning Anchors for SaaS products
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April 2024
How to map Homepage Messaging to your Audience
Messaging based on different types of product market fit
Apr 29, 2024
•
anup surendran
2
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Enchanting - Product Marketing & Growth for Startups
How to map Homepage Messaging to your Audience
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March 2024
The Invisible Made Visible: Strategic Product Marketing
A Product Marketers' core activity
Mar 7, 2024
•
anup surendran
3
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Enchanting - Product Marketing & Growth for Startups
The Invisible Made Visible: Strategic Product Marketing
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February 2024
The reference architecture that will kill your AI projects
Yes you can blame the data governance, finance and legal teams for this :)
Feb 6, 2024
•
anup surendran
2
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Enchanting - Product Marketing & Growth for Startups
The reference architecture that will kill your AI projects
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January 2024
A Guide to Growth for Product Marketing Managers (PMMs)
Different cross-functional areas which PMMs get involved in with early-stage startups
Jan 1, 2024
•
anup surendran
1
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Enchanting - Product Marketing & Growth for Startups
A Guide to Growth for Product Marketing Managers (PMMs)
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December 2023
Great startup founders are ODD
ODD - Opinionated, yet Defensibly Different
Dec 7, 2023
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anup surendran
1
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Enchanting - Product Marketing & Growth for Startups
Great startup founders are ODD
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October 2023
When do you hire your first sales person for your early stage startup?
A clear no compromise checklist (which I am calling A.B.O.U.T) for deciding on what needs to happen before you hire your first sales person
Oct 30, 2023
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anup surendran
2
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Enchanting - Product Marketing & Growth for Startups
When do you hire your first sales person for your early stage startup?
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September 2023
Get from ICP to Buyer persona quickly, otherwise I C pain
What does ICP mean for sales and marketing? What is missing after you create an ICP?.
Sep 18, 2023
•
anup surendran
2
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Enchanting - Product Marketing & Growth for Startups
Get from ICP to Buyer persona quickly, otherwise I C pain
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