Free trials are dying in SaaS B2B businesses

Expectations are evolving for SaaS products and so should you

Jul 5, 2024 • 

anup surendran

8

5

June 2024

How to make money with Data?

Exhaustive list of pricing strategies and mental models for data assets

Jun 12, 2024 • 

anup surendran

1

How to scale your Product team with Product Ops

Scaling product teams is not easy.

Jun 4, 2024 • 

anup surendran

1

May 2024

Google Leak Reveals Ranking Secrets

For those who care about having a strong inbound engine

May 29, 2024 • 

anup surendran

1

The Positioning Anchors for SaaS products

Hierarchy for brand focused positioning vs Acquisition focused positioning

May 7, 2024 • 

anup surendran

1

1

April 2024

How to map Homepage Messaging to your Audience

Messaging based on different types of product market fit

Apr 29, 2024 • 

anup surendran

2

March 2024

The Invisible Made Visible: Strategic Product Marketing

A Product Marketers' core activity

Mar 7, 2024 • 

anup surendran

3

February 2024

The reference architecture that will kill your AI projects

Yes you can blame the data governance, finance and legal teams for this :)

Feb 6, 2024 • 

anup surendran

2

January 2024

A Guide to Growth for Product Marketing Managers (PMMs)

Different cross-functional areas which PMMs get involved in with early-stage startups

Jan 1, 2024 • 

anup surendran

1

December 2023

Great startup founders are ODD

ODD - Opinionated, yet Defensibly Different

Dec 7, 2023 • 

anup surendran

1

October 2023

When do you hire your first sales person for your early stage startup?

A clear no compromise checklist (which I am calling A.B.O.U.T) for deciding on what needs to happen before you hire your first sales person

Oct 30, 2023 • 

anup surendran

2

September 2023

Get from ICP to Buyer persona quickly, otherwise I C pain

What does ICP mean for sales and marketing? What is missing after you create an ICP?.

Sep 18, 2023 • 

anup surendran

2