Why subscribe?

If you are a B2B SaaS company or a developer platform company, you will find something useful here.

About me: I helped grow a bootstrapped company from $3M to $30M. I was part of the first 5 employees of two other startups that got acquired by SAP and Kroll. I also created a startup and it got acquired in 9 months. I was the lead product architect for the first personalized loyalty program (for 30 million Canadians).

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Growth is not easy

If growth was easy, you just have to launch your product and cross your fingers.

I aim to use growth strategies and frameworks which are executable to help your business grow.

Why did I choose Enchanting as the name?

delightful, fascinating, appealing, attractive - those are the synonyms of Enchanting.

If you don’t make your product delightful, growth is going to be hard.

If you don’t tell fascinating stories, growth is going to be hard.

If you don’t make it appealing to the right audience, growth is going to be hard.

If you don’t have an attractive value proposition, growth is going to be hard.

I wish I could tell you these are one-time things but this is an ongoing exercise for the products you launch.

Join me while I do experimentations in growth

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Every now and then, I humbly ask and try answering questions about product-led growth, go to market, career growth, and anything else that’s interesting or stressing me out at work.



Fractional Growth Leader | Curious about growth, funding and products