About Status Quo ones - sometimes it's possible to catch them with a feature which your product is doing in a better way for a current time situation. for example, your solution is "greener" or "woman-friendly". so your product may be worse in terms of "business profit", but still overall better (business + non business value) for client than a current one.
About Status Quo ones - sometimes it's possible to catch them with a feature which your product is doing in a better way for a current time situation. for example, your solution is "greener" or "woman-friendly". so your product may be worse in terms of "business profit", but still overall better (business + non business value) for client than a current one.